Marketing on social media is simple and easy to use. However, its prominence makes it more competitive.
Scheduling
Marketing campaigns are scheduled based on $ spent per day and various lengths of time, repeating campaigns just takes a click of the mouse.
Satisfaction guarantee
Satisfaction is guaranteed. Targeting the specific demographic of interest in specific terms can really narrow down the bulk of the market so only your target is seeing your ad.
Quality control
You can always keep an eye on the success of the marketing campaign. Google provides a dashboard that shows all campaign metrics.
Overview
Marketing campaign goal: Life insurance is individually based and there are options for specific life levels; educate individuals in their 20’s about what options are available and how to get it; getting life insurance isn’t complicated and can be accomplished in minutes; maximize marketing dollars directly to target audience.
owner chose to utilize social media marketing to focus his marketing dollars. The life insurance deals were perfect for specific demographics, which made social media marketing the best option.
Client: Woods Family Insurance
Location: National marketing campaign
Services: Graphic design, social media marketing
Project
Social media marketing was the perfect option to meet campaign goals. Since the target audience was people in their 20’s, the campaign was drilled down into specific life levels for individuals to identify, think life insurance was possible for them and reduce the steps to reduce impediments and increase emotional marketing tactics.
Marketing creatives were developed for 5 life level markets, 20 something men, young mothers, single mothers in their 20’s, young families, and families of color. With each of the creatives social media was able to target each group only in the states the organization was authorized to conduct business.
Target specific states
educate insurance options for demographics
Simple call to action
create emotional connection
Prepare individuals for life
Maximize marketing dollars
Client testimonial
“As a brand new small business owner, I was a little overwhelmed with where to get started with advertising. Not having a large budget for advertising I reached out to Amanda, who was able to walk me through how much a website & social media marketing campaign can help and how affordable it was. For me it was a huge weight off my shoulders.”
Mike Woods (Woods Family Insurance)